The Profit Lab Podcast

How long have you been thinking about a business decision you already know you need to make?In Episode 21 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, explores why business owners get stuck overthinking decisions—and how to recognize when gathering more information has stopped helping and started delaying action.
In this episode, you'll learn:• How to recognize when you're carefully evaluating a decision versus simply going in circles• Why fear, uncertainty, and money mindset can influence business decisions• How to separate facts from assumptions when evaluating your options• Why every business decision involves tradeoffs• The importance of asking what happens if you choose to do nothing• How outside perspective and accountability can help you make better decisions
Profit Question of the Week:What business decision have you been thinking about for far too long without actually making it?
Action Step:Choose one decision you've been postponing. Define the real decision, review the facts, identify your options and tradeoffs, and give yourself a deadline to decide.
If you'd like ongoing business education, resources, accountability, and a place to bring your questions as you build a stronger business, learn more about Profit Foundations — $147/month:
https://profitlab.biz/profit-foundation-membership

Business growth rarely comes from one big push. It comes from consistently doing the right things long enough to see results.
In Episode 20 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, breaks down why business owners often start strong but struggle to maintain momentum—and why being busy isn't the same as making progress.
In this episode, you'll learn:
Why starting is easy but consistency is difficult
How busyness and distractions pull business owners away from their priorities
Why you shouldn't confuse activity with progress
How simple weekly and monthly business rhythms create long-term improvement
Why accountability can make the difference between good intentions and actual execution
Profit Question of the Week:What is one habit or routine that, if you consistently followed it every week for the next year, would significantly improve your business?
Action Steps:
Choose one weekly CEO habit that supports your current priority.
Put it on your calendar.
Commit to it consistently for 30 days.
Review what changed before deciding whether to continue, adjust, or replace it.
If you know what you need to work on but need structure, ongoing learning, and accountability to help you stay consistent, learn more about Profit Foundations here:
https://profitlab.biz/profit-foundation-membership

You've identified a problem in your business... but are you solving the right one?
Too often, business owners jump straight into solutions without taking the time to understand what's really holding their business back. More leads, more employees, more marketing, or more revenue aren't always the answer. Sometimes the real opportunity lies somewhere else.
In Episode 19 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, shares why diagnosing your business before making major decisions can save you time, money, and frustration. Learn how stepping back and looking at your business objectively helps you focus on the areas that will create the greatest impact.
In this episode, you'll learn:
Why business owners often solve the wrong problem
How being too close to your business creates blind spots
The four key areas Marie evaluates before making recommendations: Financial Health, Time, Systems, and Growth
Why diagnosis should always come before implementation
How gaining clarity helps you make better business decisions with confidence
Profit Question of the Week:
If someone objectively evaluated your business today, what would they identify as your biggest opportunity—and would it be the same answer you would give yourself?
Action Steps:
Evaluate your business in four key areas: Financial Health, Time, Systems, and Growth.
Identify which area would create the biggest improvement if strengthened.
Ask yourself: Am I making decisions based on facts—or assumptions?
If you're ready to stop guessing and gain clarity on where your business stands today, the Business Health Assessment is designed to help you identify your biggest opportunities and create a clear roadmap for growth.
📅 Learn more or schedule your assessment at:
https://theprofitlab.biz/book-a-call
Next week, we'll continue this conversation by looking at what it really takes to create consistent progress in your business. Because knowing what to work on is only the beginning—lasting growth comes from building the habits, discipline, and accountability to follow through.

You've read the books, listened to the podcasts, attended the conferences, and invested in learning how to grow your business. So why do so many great ideas never get implemented?
In Episode 18 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, explores what she calls The Implementation Gap—the space between knowing what needs to be done and consistently following through.
Drawing from years of coaching business owners, Marie shares why implementation is often the biggest obstacle to growth and how small, consistent actions create far greater results than constantly collecting new ideas.
In this episode, you'll learn:
Why knowledge alone doesn't create business growth
The common reasons business owners struggle to follow through on their plans
Why we often overestimate or underestimate the work required to complete important projects
How accountability helps turn good intentions into consistent action
Why focusing on one meaningful priority creates more momentum than trying to change everything at once
Profit Question of the Week:
What's one important project or decision you've been postponing because you've either made it bigger in your mind than it really is—or because you haven't made enough time to do it properly?
Action Steps:
Identify one important project you've been avoiding.
Block dedicated time on your calendar to work on it—without distractions.
Focus on making progress, not perfection, and commit to taking the first step this week.
If you're ready to stop collecting ideas and start building a business through consistent action, you're in the right place.
Next week, we'll take the next step by learning how to evaluate where your business stands today so you can focus your time and energy on what will have the greatest impact.
If you'd like help turning strategy into action, book a call at:
https://theprofitlab.biz/book-a-call

At a certain point in business, the questions change. It’s no longer just “How do I make more?” It becomes: “What do I want all of this to lead to?”
In this episode, we continue Pillar 12 of the VALUEATION-MT® Methodology and talk about legacy, impact, and identity—how to build a business that creates value while also building a life with purpose beyond the business.
In this episode, you’ll learn:
How to redefine success as you grow (and why that shift matters)
Why legacy isn’t just money—and what it includes while you’re still here
How identity can quietly keep you stuck in overwork and constant pressure
How to start designing your next chapter now (not “someday”)
Profit Question of the Week:If money were fully handled—if your business consistently generated everything you needed financially—how would you choose to spend your time and energy?
Action Steps:
Write a one-page legacy letter (what you want your work and leadership to stand for)
Make two lists: 3 ways you’re already living that legacy, and 3 gaps to close
Share your vision with someone you trust or share in the comments to make it real and create accountability.
Need help?Book a call at https://theprofitlab.biz/book-a-call

If your business can’t run without you, it’s not transferable—and it’s not giving you real freedom. In Episode 16 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what it actually means to make a service business transferable—whether you ever plan to sell or not.
In this episode, you’ll learn:
What “transferable” really means (and why it increases your options, valuation, and freedom)
The 4 transferability levers: Systems & SOPs, Team & Roles, Client Relationships, and Financial Clarity
How to reduce single points of failure so the business doesn’t collapse when you step away
What buyers and future leaders look for—and how to de-risk your business now (client concentration, lead sources, documented knowledge)
 
Profit Question of the Week:If you had to hand your business to a capable leader for 90 days starting tomorrow, what would break first?
 
Action Steps:
List your top 5 undocumented processes and pick one to document this month
Identify any single-point-of-failure roles, systems, or clients
Clean up one financial clarity item this week (reconcile, separate owner expenses, or review the last 90 days)
Schedule a “transferability review” with your accountant or advisor and ask what a buyer would question first
If you want help building a business that gives you real options—more profit, more freedom, and less owner dependency—book a call at https://theprofitlab.biz/book-a-call.

You didn’t build a business just to stay on the treadmill forever. In Episode 15 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down Pillar 12—Wealth, Exit & Legacy—and shows you how to build a freedom plan that creates profit now, personal wealth later, and real options for the future.
 
In this episode, you’ll learn:
 
Why your business is a vehicle for wealth—not the destination
The 3 layers of a freedom plan: Profit Now, Wealth Later, and Exit/Transition
What “Profit Now” really requires (owner pay, healthy margins, and 3–6 months of reserves)
How to think in net worth—not just revenue—so your future isn’t dependent on your daily effort
How to make your business sellable (even if you never sell) with systems, predictable revenue, and a team that can operate without you
 
Profit Question of the Week:If you wanted the option to exit your business 5 years from now, what would need to be true that isn’t true today?
 
Action Steps:
Review your current owner pay, profit margin, and cash reserves (don’t guess—look)
Decide your “freedom number” (what you need annually to live your ideal life)
Write down your preferred exit option: sell, keep with a team, merge/partner, or intentional wind-down
Pick one “sellable business” lever to improve this quarter: systems, client diversification, predictable revenue, or team independence
 
New episodes every Wednesday at 12:00 PM Eastern.
 
If you want help applying this to your business, book a call at https://theprofitlab.biz/book-a-call.

Motivation is unreliable. Discipline is what scales. In Episode 14 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the routines, rituals, and non-negotiables that help service business owners stay focused, protect their time, and grow without chaos.
 
In this episode, you’ll learn:
What motivation-based leadership looks like—and why it creates inconsistency
The 3 core CEO routines: Daily Start-Up, Daily Shutdown, and Weekly CEO Review & Reset
How to run a simple Weekly CEO Review (money, metrics, momentum) so decisions aren’t reactive
How to protect your non-negotiables (CEO time, sales time, health/family time) so you stop paying the “chaos tax”
 
Profit Question of the Week:What 1 daily and 1 weekly routine, if you actually did them for 90 days, would change your business the most?
 
Action Steps:Design your Daily Start-Up and Daily Shutdown rituals (keep them simple and repeatable)Schedule a Weekly CEO Review on your calendar (60–90 minutes)Pick one non-negotiable and protect it for the next 4 weeks
New episodes every Wednesday at 12:00 PM Eastern.
 
 
Need extra help? Schedule your 30-min strategy session at TheProfitLab.biz
 

If your calendar feels packed but your profit isn’t growing, this episode will hit home. Marie Torossian, CPA and 10X Business Coach, breaks down why time mastery isn’t a productivity issue—it’s a profit issue. You’ll learn the CEO time shift (technician → manager → CEO), how to audit your week using the $10/$100/$1,000 work framework, and how to design a CEO schedule that protects sales, strategy, and leadership time.
In this episode, you’ll learn:
The hidden “chaos tax” of a reactive calendar
How to identify what’s stealing your CEO time
A simple Audit → Align → Architect → Anchor framework
The non-negotiable routines that create consistency
Profit Question of the Week: If I observed your calendar for 30 days, would I see a CEO… or an overworked employee?
ACTIONABLE TAKEAWAYS 
Track your time for 5–7 days.
Categorize everything into $10 / $100 / $1000 work.
Block 2 CEO mornings next week and protect them.
Need Help?
Book time with me at www.theprofitlab.biz

You can have the best strategy in the world—but if your mindset isn’t right, you’ll hit a ceiling. In Episode 12 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the 10X mindset and how to grow aggressively without burning out.
In this episode, you’ll learn:
What the 10X mindset really means (and what people get wrong about it)
The 4 pillars: think bigger, take massive action, embrace discomfort, and take full responsibility
Why burnout happens during growth—and how to prevent it with boundaries, delegation, profit focus, and scalable systems
A simple way to turn a bold goal into a 90-day plan you can actually execute
Profit Question of the Week:What’s one bold 10X goal you’ve been afraid to set—and what would it take to go after it in the next 90 days?
 
Action Steps:
Set one 10X goal for 2026
Identify 3 massive actions you can take this month
Audit your energy—are you protecting your time and health, or burning out?
Join the conversation—share your 10X goal and your next massive action in the comments wherever you’re watching or listening.
New episodes every Wednesday at 12:00 PM Eastern.
 
Book your strategy call at:TheProfitLab.bizMarieTorossianCPA.com
 
 
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