The Profit Lab Podcast

Upgrade Systems & Operations: Build a Business That Runs Without You | The Profit Lab Podcast Ep 5

If your business can’t run without you, you don’t have a business—you have a job. In Episode 5 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to build systems that give you freedom, consistency, and real growth.
You’ll learn:
The “System Test” every owner should use to see if their business is truly scalable
The 7 core systems every business needs (from client acquisition to team management)
A 5-step process for building systems that actually work (document, test, refine, train, improve)
How to use the 80/20 rule to systematize what matters most—without drowning in busywork
Tools that make documenting, automating, and managing your business easier (CRMs, project management, automation, SOPs)
Profit Question of the Week:What’s one process in your business that, if you systematized it, would save you 5+ hours per week?
Action Steps:
Pick one system to build this month—start with what will save you the most time
Document the process (video or written steps)
Test it with someone else and see if they can follow it without your help
Systems Documentation and Automation Tools
The Profit Lab Agency-GoHighLevel CRM  
Loom Video documentation
Otter.ai Transcription
Join the conversation —comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Leverage & Leadership: Lead Like a CEO, Not a Solopreneur (Time & Team Mastery) | The Profit Lab Podcast Ep 4

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Are you still doing everything yourself—even as your business grows? In Episode 4 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to break out of the “solopreneur trap” and finally lead like a real CEO.
You’ll learn:
Why staying the bottleneck kills your growth (and your freedom)
The $10/$100/$1000 framework for deciding what to keep, delegate, or automate
The 4 ways to leverage your time: eliminate, automate, delegate, and elevate
The real “3 Cs” of leadership: Clarity, Communication, and Courage—so your team knows the vision, gets feedback, and sees you lead by example
Profit Question of the Week:If you could only work 20 hours per week, what would you focus on—and what would you stop doing immediately?
Action Steps:
Do a time audit—track how you spend your time for one week
Categorize your tasks using the $10/$100/$1000 framework
Identify 3 tasks to eliminate, automate, or delegate in the next 30 days
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Assessment & Analysis: Know Your Numbers, Find Your Profit Gaps | The Profit Lab Podcast Ep 3

Are you flying blind in your business? In Episode 3 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals why most business owners avoid their numbers—and how to finally get clear on what’s holding you back from more profit.
You’ll learn:
The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
How to run a quick “Business Health Assessment” to spot strengths and weaknesses
The most common gaps that drain profit: revenue, expenses, time, systems, and team
How to identify your top 3 gaps and create a plan to fix them
Profit Question of the Week:What’s the one number in your business that, if you improved it by 20%, would have the biggest impact on your profit?
Action Steps:
Pull your financials from last year by month—including the current month. Know your revenue, expenses, profit margin, cash balance, and cash runway.
Identify your top 3 gaps, rank them by impact, and set a deadline to work on them.
Share your findings privately with me at support@theprofitlab.biz with one question you need help with.
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Vision & Value Clarity: Know Where You’re Going and Why (Business Roadmap) | The Profit Lab Podcast Ep 2

If you want a business that grows on purpose—not by accident—this episode is for you! In Episode 2 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down the first pillar of the VALUEATION-MT® Method: Vision & Value Clarity.
You’ll learn:
Why most business owners feel stuck (and how to get clear on what you actually want)
The 3 big questions every entrepreneur must answer to build a business that supports their life
How to write a vision that guides your decisions, attracts the right clients, and keeps you motivated
How to define your “why” and unique value so you stand out (and avoid burnout)
Vision Clarity Exercise:
Write your 3-year vision in detail
Define your deeper “why.”
Craft your one-sentence value proposition
Profit Question of the Week:If you could only work with your dream clients for the next 3 years, who would they be—and what would you help them achieve?
Action Steps:
Block 1 hour this week to complete the Vision Clarity Exercise
Share your vision with someone you trust (accountability matters!)
Revisit your vision quarterly as you grow
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Stop Working So Hard for So Little Profit (Know Your Numbers) | The Profit Lab Podcast Ep 1

Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.
Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.
We’re walking through my proprietary VALUEATION-MT® Method — a 10-pillar framework that helps you:
Understand your numbers (without feeling overwhelmed)
Find the profit leaks that are draining your business
Build systems so everything doesn’t depend on you
Price with confidence
Lead like a real CEO and get your time back
In this episode, you’ll learn:
Who this podcast is for
Why profit isn’t a luxury — it’s a requirement
Why systems beat hustle every time
Why you can’t grow what you don’t measure
How this podcast will help you build a business that supports your life
Profit Question of the Week:If your business funded your ideal life, what would that look like?
Action Step:Write down your #1 business frustration right now — we’ll address it in the coming weeks.
Join the conversation —comment your biggest takeaways.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Episode 18 - Brigitte Bojkowszky, Founder of BridgetBrands

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Brigitte Bojkowszky, Ph.D. Founder of BridgetBrands . The latter shared her entrepreneurial journey with three key takeaways from his personal experiences. 
Listen/Watch to discover the three keys to success from Brigitte Bojkowszky. 
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  
Facebook @TheProfitLab.biz 
LinkedIn @marietorossiancpacgma 
YouTube Marie Torossian CPA 
Do you want to be on the podcast, submit your request at support@theprofitlab.biz  
Gratefully 
Marie  
 

Episode 17 - Dave Austin, Owner of National Cost Recovery Services

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Dave Austin, Owner of National Cost Recovery Services. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. 
Listen/Watch to discover the three keys to success from Dave Austin 
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  
Facebook @TheProfitLab.biz 
LinkedIn @marietorossiancpacgma 
YouTube Marie Torossian CPA 
Do you want to be on the podcast, submit your request at support@theprofitlab.biz  
Gratefully 
Marie  

Episode 16 - Jason Beck, Longest Continuous Retail Operator of Cannabis in the United States

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jason Beck,  “Longest Continuous Retail Operator of Cannabis in the United States”. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. Listen/Watch to discover the three keys to success from Jason Beck. If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!Facebook @TheProfitLab.biz LinkedIn @marietorossiancpacgma YouTube Marie Torossian CPA Do you want to be on the podcast, submit your request at support@theprofitlab.biz Gratefully Marie

Episode 15 - Jure Koscak, PhD in Physical Education, and a High Performance Level Mental Coach

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jure Koscak, PhD in Physical Education, High Performance Mental Coach. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. 
Listen/Watch to discover the three keys to success from Jure Koscak. 
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  
Facebook @TheProfitLab.biz 
LinkedIn @marietorossiancpacgma 
YouTube Marie Torossian CPA 
Do you want to be on the podcast, submit your request at support@theprofitlab.biz  
Gratefully 
Marie  

Episode 14 - Carlos Pulido, CEO of Arkonas

In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Carlos Pulido, Founder of Arkonas. The latter shared her entrepreneurial journey with three key takeaways from her personal experiences. 
Listen/Watch to discover the three keys to success from Carlos Pulido. 
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!  
Facebook @TheProfitLab.biz 
LinkedIn @marietorossiancpacgma 
YouTube Marie Torossian CPA 
Do you want to be on the podcast, submit your request at support@theprofitlab.biz  
Gratefully 
Marie