The Profit Lab Podcast

You’ve built the foundation—now it’s time to optimize. In Episode 10 of The Profit Lab Podcast, Marie Torossian (CPA and certified 10X Business Coach) breaks down how to fine-tune your business for profitable, sustainable growth without burning out your team or breaking your systems.
In this episode, you’ll learn:
What optimization really means (working smarter, not harder)
The Profit Optimization Formula: the 4 ways to increase profit (prices, volume, frequency, and costs)
Why scaling isn’t just “more clients”—it’s making sure your systems, team, cash flow, and client experience can handle growth
How to run a Bottleneck Audit to find what’s actually slowing your growth (you, sales, delivery capacity, or cash flow)
Profit Question of the Week:If your revenue doubled tomorrow, what would break in your business?
Action Steps:
Run a bottleneck audit—where is growth getting stuck?
Use the Profit Optimization Formula and model changes (raise prices 10%, add 5 clients, or reduce costs 5%)
Stress-test your systems—can they handle 2X–3X the volume without quality dropping?
Join the conversation—share your biggest takeaway (and your current bottleneck) in the comments wherever you’re watching or listening.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Strategy is worthless without execution. In Episode 9 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down how to implement what you’ve learned, integrate it into your business, and make it stick—so you stop starting and actually finish.
In this episode, you’ll learn:
Why most strategies fail (it’s not the strategy—it’s the lack of a plan, accountability, and follow-through)
The 90-Day Sprint Framework to turn big goals into real progress
A simple weekly accountability rhythm (Monday priorities, mid-week check-in, Friday review)
The difference between implementation (doing it once) and integration (making it your new normal)
How to lock in changes using repetition, documentation, team training, and measurement
Profit Question of the Week:What’s one strategy you learned in the last 6 months that you never fully implemented—and what would it take to execute it in the next 30 days?
Action Steps:
Choose your top 3 priorities for the next 90 days
Break each priority into monthly milestones
Set up a weekly accountability check-in (with yourself, a coach, or a peer)
Join the conversation—share your #1 priority for the next 90 days in the comments wherever you’re watching or listening.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

You can’t scale your business alone! In Episode 8 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to hire the right people, delegate effectively, and build a team that truly amplifies your impact.
You’ll learn:
When it’s time to make your first hire (and how to know you’re ready)
The typical hiring roadmap for service-based businesses—who to bring on first and why
The Delegation Framework: how to empower your team, not just “dump tasks”
Red flags to watch out for so you avoid costly hiring mistakes
Why trusting your team (and letting go of perfection) is essential for growth
Profit Question of the Week:If you could hire one person tomorrow and they could take 10 hours of work off your plate, what would you have them do?
Action Steps:
List the top 10 tasks you do weekly that could be delegated
Calculate the ROI of your first hire—what could you do with that freed-up time?
Write a job description for your next hire, even if you’re not ready to post it yet
Join the conversation—share your biggest takeaway or team-building win in the comments wherever you’re watching or listening!
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com
 
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Are you relying on just one service or client type to drive your business? In Episode 7 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to diversify your income and create new profit streams—no matter what kind of service business you run.
You’ll learn:
Why having multiple revenue streams is essential for stability, scalability, and flexibility
Practical options for service businesses: core services, group programs, productized services, retainers, digital products, and licensing
How to build your “offer ladder” with entry, mid, and high-ticket options—plus real-world examples for consultants, agencies, accountants, IT, creatives, and more
How to design natural upsells so your clients move up the value ladder
Profit Question of the Week:What’s one additional revenue stream you could launch in the next 90 days using your existing expertise?
Action Steps:
Map your current revenue streams and see where your income comes from
Identify any gaps in your offer ladder—are you missing entry-, mid-, or premium-level options?
Choose one new revenue stream to develop this quarter
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Are you undercharging for your services? In Episode 6 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to price with confidence and position yourself as the premium choice—so you stop leaving money on the table.
You’ll learn:
The 3 biggest pricing mistakes business owners make (and how to avoid them)
How to use value-based pricing instead of charging by the hour or following competitors
The simple formula for setting your price: (Perceived Value) – (Perceived Risk)
How to become the obvious choice in your market by elevating your brand and showcasing results
Step-by-step tips on raising your prices without losing your best clients
Profit Question of the Week:If you raised your prices by 20% tomorrow, how would that change your business? What would you need to believe about yourself to make that happen?
Action Steps:
Calculate the ROI you deliver for clients—use real numbers
Audit your pricing: Are you charging based on value or fear?
Set a new pricing goal for 2026—what would premium pricing look like for you?
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

If your business can’t run without you, you don’t have a business—you have a job. In Episode 5 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to build systems that give you freedom, consistency, and real growth.
You’ll learn:
The “System Test” every owner should use to see if their business is truly scalable
The 7 core systems every business needs (from client acquisition to team management)
A 5-step process for building systems that actually work (document, test, refine, train, improve)
How to use the 80/20 rule to systematize what matters most—without drowning in busywork
Tools that make documenting, automating, and managing your business easier (CRMs, project management, automation, SOPs)
Profit Question of the Week:What’s one process in your business that, if you systematized it, would save you 5+ hours per week?
Action Steps:
Pick one system to build this month—start with what will save you the most time
Document the process (video or written steps)
Test it with someone else and see if they can follow it without your help
Systems Documentation and Automation Tools
The Profit Lab Agency-GoHighLevel CRM  
Loom Video documentation
Otter.ai Transcription
Join the conversation —comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

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Are you still doing everything yourself—even as your business grows? In Episode 4 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to break out of the “solopreneur trap” and finally lead like a real CEO.
You’ll learn:
Why staying the bottleneck kills your growth (and your freedom)
The $10/$100/$1000 framework for deciding what to keep, delegate, or automate
The 4 ways to leverage your time: eliminate, automate, delegate, and elevate
The real “3 Cs” of leadership: Clarity, Communication, and Courage—so your team knows the vision, gets feedback, and sees you lead by example
Profit Question of the Week:If you could only work 20 hours per week, what would you focus on—and what would you stop doing immediately?
Action Steps:
Do a time audit—track how you spend your time for one week
Categorize your tasks using the $10/$100/$1000 framework
Identify 3 tasks to eliminate, automate, or delegate in the next 30 days
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Are you flying blind in your business? In Episode 3 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals why most business owners avoid their numbers—and how to finally get clear on what’s holding you back from more profit.
You’ll learn:
The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
How to run a quick “Business Health Assessment” to spot strengths and weaknesses
The most common gaps that drain profit: revenue, expenses, time, systems, and team
How to identify your top 3 gaps and create a plan to fix them
Profit Question of the Week:What’s the one number in your business that, if you improved it by 20%, would have the biggest impact on your profit?
Action Steps:
Pull your financials from last year by month—including the current month. Know your revenue, expenses, profit margin, cash balance, and cash runway.
Identify your top 3 gaps, rank them by impact, and set a deadline to work on them.
Share your findings privately with me at support@theprofitlab.biz with one question you need help with.
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
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The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

If you want a business that grows on purpose—not by accident—this episode is for you! In Episode 2 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down the first pillar of the VALUEATION-MT® Method: Vision & Value Clarity.
You’ll learn:
Why most business owners feel stuck (and how to get clear on what you actually want)
The 3 big questions every entrepreneur must answer to build a business that supports their life
How to write a vision that guides your decisions, attracts the right clients, and keeps you motivated
How to define your “why” and unique value so you stand out (and avoid burnout)
Vision Clarity Exercise:
Write your 3-year vision in detail
Define your deeper “why.”
Craft your one-sentence value proposition
Profit Question of the Week:If you could only work with your dream clients for the next 3 years, who would they be—and what would you help them achieve?
Action Steps:
Block 1 hour this week to complete the Vision Clarity Exercise
Share your vision with someone you trust (accountability matters!)
Revisit your vision quarterly as you grow
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com

Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.
Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.
We’re walking through my proprietary VALUEATION-MT® Method — a 10-pillar framework that helps you:
Understand your numbers (without feeling overwhelmed)
Find the profit leaks that are draining your business
Build systems so everything doesn’t depend on you
Price with confidence
Lead like a real CEO and get your time back
In this episode, you’ll learn:
Who this podcast is for
Why profit isn’t a luxury — it’s a requirement
Why systems beat hustle every time
Why you can’t grow what you don’t measure
How this podcast will help you build a business that supports your life
Profit Question of the Week:If your business funded your ideal life, what would that look like?
Action Step:Write down your #1 business frustration right now — we’ll address it in the coming weeks.
Join the conversation —comment your biggest takeaways.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.bizMarie Torossian CPA: MarieTorossianCPA.com